Privacy policy

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This policy covers Little Ummah (noorture.com), the app published by Asumafy LLC. The app store listing, this website and the noorture.com links inside the app are all the same service.

What we collect

Parents: phone number (to sign in) and a display name. Children: first name or nickname, age as a whole number, boy or girl, and an optional photo. No birthdates, last names, contacts or advertising identifiers.

Location

If you turn on accurate prayer times, your phone reads your location once, rounds it to about a kilometre and keeps it on the phone. It is never sent to us. Left off, Little Ummah estimates prayer times from your time zone instead.

What we record about a child

Every prayer, good deed and screen-time session logged for them, with who logged it and when, and the points each one gave or took. For Qur’an: which surahs they are working on, how each session was rated, the minutes or ayahs covered, any note an adult typed about it (for example “needed a prompt at ayah 4”), and which words an adult flagged for practice, with that adult’s name. Tarbiyah notes hold the moment you typed and the suggestion saved with it. All of it is visible to the parents and caregivers in your own family, and to nobody else.

What we do not do

We do not sell data, show ads, or track you across other apps. Children never sign in.

AI features

When you use Tarbiyah notes or the questions helper, the text you write plus your child’s first name and age are sent to Azure OpenAI in Microsoft Foundry, inside our own Azure subscription, to generate a suggestion. It is not used to train any model. Nothing is sent until you ask for a suggestion: in Tarbiyah notes you can save a moment with no AI call at all, and the app says so on the screen, next to the button. Text written by AI is labelled as such in the app.

Who else handles your data

We use a short list of processors, each only for the job named:

• Twilio (USA) — sends and checks your sign-in code. Receives your phone number.
• Microsoft Azure (USA) — hosting, database, photo storage, and the AI features above. Holds everything in the app.
• Expo push service (USA), then Apple and Google push — deliver notifications to the other parents’ phones. They receive a push token and a short line. Most notifications are a fixed, neutral line (“New activity logged”). The one exception is when a child memorizes a surah for the first time: that notification says the child’s first name and the surah (for example “Layla memorized Al-Ikhlas”). No other detail is ever in a notification; the app fetches the rest itself.

Deleting your data

Delete your account any time in the app (Family & settings → My settings → Delete account) or at noorture.com/delete-account. Your sign-in and your devices go immediately. If you are the last parent in the family, your children’s profiles, photos, activity, rewards and Tarbiyah notes are deleted in the same moment — not queued for a later job. If a co-parent or caregiver is still in the family, the family stays and only your own account is removed.

Removing one child is the same: their profile, photo, prayers, deeds, screen-time sessions, Qur’an sessions, flagged words and Tarbiyah notes are deleted in that same request, with no grace period and nothing queued for later. Only an empty record of the removal is kept, so entries another parent has already seen do not break.

Contact

privacy@noorture.com · Asumafy LLC, USA